Immersive Design Conversations: Creating Large-Scale Experiences

From large-scale live shows to cultural spaces and next-generation immersive venues, audiences are demanding experiences that are richer, more layered, and more meaningful. This session explores how ambitious immersive environments are conceived and delivered. How narrative intention, spatial strategy, and audience engagement come together to create experiences that operate at scale without losing emotional clarity. We will look at real workflows, creative decision-making, and the practical challenges of bringing bold concepts to life, from the first idea to the live moment. 

Speakers: 

Nathalie van Sasse, Founder of Atelier NVSVY and Executive Creative Director at Britehouse  

Carla Prat, Designer and Experience Director at Acciona Cultura  

Ray Winkler,  CEO and Design Director at Stufish