MARKETING SUMMIT

Marketing Summit: Leadership and Innovation in Marketing

Dive into the heart of modern marketing at the Marketing Summit 2024, where we’ll explore the strategies and insights shaping the industry in Spain and beyond.

This exclusive event will take place in November 21st, 2024, at the IE University Tower, where marketing leaders will discuss the current landscape, coming trends, share cutting-edge practices, and examine the challenges faced by today’s CMOs.

Today, in an age of information overload and constant disruption, connecting with your audience has never been more complex and challenging. During the summit, you'll learn directly from industry leaders about the state of marketing in Spain, participate in thought-provoking discussions on effective communication strategies, and gain insight into how global brands like Coca-Cola, Adidas, Sony, and IKEA are navigating these challenging times.

From roundtable conversations on the evolving role of the CMO to practical sessions on best practices in marketing and communication, this summit is designed to provide you with the tools and knowledge needed to thrive in today’s competitive environment.

Don’t miss this opportunity to learn, connect, and be inspired by the leaders who are setting the course for the future of marketing!
 
Agenda:

18:00 - Registration

18:30 - 18:35 - Welcome and Introduction
Presented by: Lee Newman, Dean of IE Business School  

18:35 - 18:45 -  Key facts and figures about the Marketing Industry and Role of the new CMO 
Speaker: Enrique Arribas - President, Spanish Marketing Association 

18:45 - 19:15 - Conversation: Topic TBC 
Speakers: Hector Saracho - Strategy Head at Interbrand and Nathalie Picquot - Director of Corporate Marketing, Brand Experience and Digital Engagement at Banco Santander 

19:20 - 19:50 - Round Table: The value of Communication and Loyalty in this era  
Moderator:  Maria Valenzuela - IE Professor and Former GM Movistar+ / SVP Iberia Sony Pictures 
Speakers:
• Rocío Almodóvar - Director Consumer and Shopper Connections Europe, Coca-Cola
• Domingo Olivo de Miguel - CMO, Sony
• Rafael Fernández de Alarcón – Head of Brand, Media and Sponsorships, Telefónica 

19:55 - 20:20 - Best Practice: Marketing and Communication Strategy Success Case
Speaker: Gabriel Ladaria, CMO - IKEA

20:25 - Final Words

20:30 - Catering & Networking

Join us at the Marketing Summit 2024 and be part of the conversation that will shape the future of our industry!