Masterclass I AI in Marketing: The Full Picture

Most AI in marketing is still taught in silos. AI for analytics, AI for ads, AI for content. Useful, but incomplete.

Modern marketing does not work that way. It is end-to-end. From research and product design to campaign execution and decision-making, AI is reshaping the entire system — join this masterclass to understand how.

What we will cover: 

• The evolution from digital marketing to agentic marketing over the past ten years, and the shift from a channel-, tool- and automation-driven approach to a new scenario powered by AI, agents and systems
• The impact of this evolution on professional profiles in marketing and communications, as traditional roles evolve and new hybrid, strategic profiles emerge
• The initiatives IE is launching to address this transformation, such as the AI Marketing Lab, combining marketing, artificial intelligence and real client projects in a hands-on learning experience

Agenda

18:30 – 18:45 | Registration

18:45 – 19:00 | Presentation – Dushinka Karani, Vice Dean of MarCom at IE University

19:00 – 20:00 | Masterclass: AI in Marketing: The Full Picture – Iñaki Gorostiza, Co-founder & Head of Data at LIN3S and Professor at IE University

20:00 – 20:15 | Meet Our Alumni & Students

20:15 – 21:00 | Networking Cocktail 

Date: Thursday, June 18th

Time: 18:30

Location: María de Molina 31, Madrid

Don’t forget to register here to secure your spot.