IE Japan Masterclass: How to Build a Brand for 2026 and Beyond
Master Class
IE Northeast Asia Office is pleased to host a special Masterclass featuring Professor Jaime Veiga, Academic Director of the Master in Market Research and Consumer Behavior at IE. In this session, he will explore “How to Build a Brand in 2026 – Key Insights from Customers.”
Date: March 26
Time: 7:30pm to 9:30pm
Venue: TECH Tokyo
Our speakers
Academic Director - IE Business School
IE Associated Professor in the Marketing area since 2010, teaching in more than 10 programs (Market Research, Consumer Behavior). 14 years at Procter & Gamble, different roles and locations
Process Engineer / Product Research (Brussels- Belgium)
Market Research manager (Madrid- Spain)
Senior Manager – Market research (Geneva- Switzerland)
Shopper Marketing (Madrid- Spain)
Since 2015, Johnson & Johnson (Southern Europe + France) as Head of Consumer Business Intelligence
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