Mindful Marketing: Understanding Bias and Influencing Decisions

This master class is tailored for ambitious minds: In this dynamic session, we demystify the psychology of consumer behavior and its strategic application in the business realm. Be prepared for an immersive experience with an IE professor for Cognitive Neuroscience, Sam Hernández García, who will combine psychological insights with business acumen, providing a unique perspective on how cognitive biases can be harnessed to drive successful business strategies.

By exploring the significance of understanding consumer psychology in the competitive landscape of commerce, this master class will engage participants with case studies of businesses that have successfully leveraged cognitive biases. The consumer journey and future-proof business strategies will also be discussed and examined. The session will be wrapped up with key takeaways, direct applications in the corporate world, and a Q&A session.