Home All Events On the road to IE: from France to the world

On the road to IE: from France to the world

Virtual event

PROFILE Undergraduate, Master Degree and Executive education
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 12th January 2022
TIME 18:00 - 19:45 (GMT +02:00)
On the road to IE: from France to the world

The Agenda: 

18:00 - 18:45: Information Session and Alumni Testimonials

18:45 - 19:45: Master Class: "La Casa de Papel debate: How can we explain the show's success?"

ABOUT THE MASTER CLASS: "La Casa de Papel debate: How can we explain the show's success?"

A Dali mask, red coveralls, and names of cities have little meaning independently. Combined, these elements in the internationally acclaimed Netflix Series La Casa de Papel, transformed into symbols. This binge-worthy series became a global phenomenon, but it did not start out that way.

What was it that made this Series viral? Was it the power of storytelling, or was it the data science behind Netflix’s algorithms?

This will be the final session of a series of workshops led by professors Brian Hallett and Josep Curto which will focus on the virality of La Casa de Papel. They will debate which element, data-driven or story-driven, was more relevant to the series´ success. 


Brian Hallet has been an Associate Professor at IE University in Spain since 2012. His courses in Branding and Storytelling Through Image‑Making and Photography and Video Production within the Master in Visual and Digital Media, as well as the International MBA program, are renowned for their high‑energy and interactive teaching style, providing participants with the opportunity to achieve real and profound change and growth. Brian’s students have recognized him with the Award for Favorite Professor several times.

Josep Curto is an adjunct professor at IE Business School. He is also a consultant, data scientist, entrepreneur, and professor who has helped many companies to create competitive advantages based on data. He believes that the combination of data, models, technology, and experience is the ultimate blend to help organizations around the world to provide better services and create new products.

Zoom link: https://ieuniversity.zoom.us/j/96635098564

Our speakers

Professor, Entrepreneur and Photographer

Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands. 

Advisor | Consultant | Academic Director at UOCeimt | Professor at IE HST School

Josep Curto is a consultant, data scientist, entrepreneur and professor who has helped companies to create competitive advantages based on data. 

His expertise comprises data technologies, methodologies and strategies, and how they can be applied to solve business problems, improve decision-making, and create data products. He complements his professional career with a passion for higher education being Adjunct Professor at IE Business School.