Rehumanising AI: The People-First Approach to Smarter Innovation
Join us for a Face to Face Event
AI can transform businesses — but only if people are ready to embrace it. Rehumanising AI is an inspiring session that helps leaders bring the human element back into technology. Guided by IE University professor, Dr. Guy Champniss, award-winning social psychologist and expert in behaviour change, this session reveals the five key psychological barriers that hold teams back from fully adopting AI. You’ll discover how to build trust, boost confidence, and create AI strategies that empower your people — not replace them. Learn how to turn hesitation into excitement and make AI work for your teams, not to them.
About Dr. Guy Champniss
Dr. Guy Champniss is an award-winning social psychologist and behavioural scientist specialising in organisational change, innovation, and transformation. As a professor at IE Business School, he designs and leads executive programmes that bring behavioural science into business strategy. With over two decades of commercial experience across global corporations and start-ups, Dr. Champniss bridges academic insight and real-world impact. His work has influenced leading organisations like AstraZeneca and Microsoft, and his research has been featured in Harvard Business Review, The Economist, and The Financial Times.
LinkedIn of Dr. Guy Champniss https://www.linkedin.com/in/guychampniss/
Date & Time: November 26th from 7:00 to 8:30 pm
Location: W Doha Hotel
Our speakers
Professor of Behavioural Science & Sustainable Innovation, IE Business School
An award-winning behavioral scientist, consultant and educator, Guy has worked globally with clients across healthcare, technology, consumer goods, energy and education, to apply behavioral science to strategy, and to build more sustainable organizations.
Guy is a professor with IE Business School where he designs and delivers programs on innovation, sustainability, and behavioral science.
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