Sensorial Marketing: Winning Customers Through the Senses

Markets are increasingly fragmented, customer agendas are evolving, and expectations are rising faster than ever. So how can you anticipate what your customers will want next? In an era dominated by social influence, does traditional advertising still matter? And most importantly—do you truly know who your best customers are?

In this interactive session, we will explore how to activate the five senses in your communication strategy to increase attention, deepen engagement, and boost recall. You will also gain insights into how perception works—and how to apply these principles to your digital marketing campaigns for more powerful results.

In this event, we’ll explore also how our Global Advanced Management Program can give you a unique perspective on leadership in a rapidly evolving business ecosystem, and a holistic view of the future of the business world.

Our goal is to help you develop the skills you need to build innovative visions and become a cutting-edge business leader, and this event is an exclusive space for reflection and powerful debate. An opportunity to embrace a C-suite mindset.

About the Speaker

Jaime Veiga - Academic Director at IE University, Fast Moving Consumer Goods and pharma sectors (P&G, J&J) in the areas of innovation (R&D) and consumer understanding/ market research. Professor of the Global AMP.

If you’re looking to discover what's possible, we invite you to learn more about the impact that our Global Advanced Management Program can have on you and your company.