The Power (and Risk) of Data Visualization in Business & Technology

In today’s data-driven world, decisions are only as good as the way information is presented. A poorly designed visualization can distort insights, mislead executives, and ultimately impact strategic outcomes. A well-crafted one, however, can transform complexity into clarity and drive meaningful business action.

Join us on June 30 at 16:00 (Madrid time) for an exclusive online Master Class led by Raquel Cabero Quiles, Academic Director of the Master in Business Analytics & Data Science, where she will explore why data visualization is not just a technical skill, but a strategic capability.

During this session, Raquel will share insights from her ongoing PhD research focused on data visualization and interpretation, explaining how cognitive bias, design choices, and data management practices influence the way information is perceived and decisions are made. She will also discuss which types of visualizations are appropriate depending on business objectives, analytical needs, and audience context.

The session will also connect these insights to the broader importance of studying advanced analytics and technology. Strong data management and visualization capabilities are fundamental across programs such as:

• Master in Business Analytics & Data Science
• Master in Computer Science & Business Technology
• Master in Financial Technology

Understanding how to manage, interpret, and communicate data effectively is no longer optional, it is a core competence for future leaders in analytics, technology, and finance.

This session is designed for prospective candidates who want to deepen their understanding of how data truly drives business impact and how advanced education in analytics and technology can prepare them for this responsibility.