The Power of Story Telling
Master class in Dubai
We live in a world inundated with content. Everywhere we look we are bombarded with images, entertainment, ideas, products. And they are all competing for our attention. What are the messages that get through? Why is that some Brands, both small and large, are able to break through the noise and connect with us in meaningful ways that engage, impact, and influence in a way that no only connects with consumers and clients but improves their bottom line. These Brands harness the Power of the Big Story. The digital universe we live in is increasingly a world where consumers have the choice to disregard, swipe away, skip and block advertising. New technologies will provide consumers with even more choice about what kinds of ads they want to see, when they see them and whether they have to see them at all. There is only one solution to this problem: harness the power of storytelling to engage, compel and persuade.
Our speakers
Professor, Entrepreneur and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.
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