The 21st Century Consumer Mind: A Lunch and Learn with IE University Houston

Join us in Houston for an exclusive Lunch and Learn with IE University, where you’ll explore how the digital age has transformed consumer behavior, reshaping the way we think, feel, and make decisions.

Led by Professor Marta Albors Fernandez, this session will examine the 21st Century Consumer Mind, revealing how modern consumers are faster, more intuitive, more emotionally driven, and increasingly empowered. Learn how digital amnesia, shorter attention spans, and social shifts have reshaped consumer decision-making, and discover the profound emotional impacts of loneliness, anxiety, and self-perception.

Through real-world examples and behavioral insights, you’ll gain a deeper understanding of how businesses, marketers, and leaders can adapt to these evolving behaviors.

This is a unique opportunity to gain valuable insights, connect with fellow students and professionals, and experience IE University’s dynamic approach to learning—all over lunch!

Meet the Speaker: Marta Albors Fernandez

With over 15 years of experience in consumer psychology, brand strategy, and behavioral insights, Marta began her career at Procter & Gamble, leading the successful launch of Olay Skincare in Spain. She later served as Marketing Director for Gillette & Venus in Spain and Portugal before transitioning to academia. Currently, she is an Adjunct Professor at IE University, specializing in Consumer Behavior, Behavioral Economics, and Marketing Strategy.

Reserve your spot now—and feel free to bring a friend!