Three Financial Blind Spots in Architecture Practice
Join us for this workshop!
Running a successful architecture practice requires much more than strong design skills. Across Latin America, many firms face similar challenges: managing cash flow, pricing projects effectively, planning sustainable growth, and making strategic business decisions in increasingly competitive markets.
Join Jerónimo van Schendel, Academic Director of the Master in Business for Architecture and Design (MBArch) at IE University, for an exclusive masterclass exploring three of the most common financial blind spots that limit the growth and long-term success of architecture practices.
Following the masterclass, hear directly from a panel of IE alumni from across Latin America as they share their experiences navigating the business side of architecture, leading teams, growing their careers, and applying business thinking to design practice.
Whether you are working within a firm, leading your own practice, or preparing for the next stage of your professional journey, this session will provide practical insights into the financial and leadership challenges shaping the future of architecture across the region.
Format
Welcome & Introduction
5 minutes
Masterclass
Three Financial Blind Spots in Architecture Practice
Jerónimo van Schendel
25 minutes
Alumni Panel: Lessons from Practice Across LATAM
3 MBArch Alumni from Latin America
20 minutes
Live Q&A
10 minutes
Jerónimo van Schendel is the Academic Director of the Master in Business for Architecture and Design (MBArch) at IE University and an experienced architect, educator, and design leader. Throughout his career, he has worked at the intersection of architecture, business, and innovation, helping professionals understand how design excellence can be combined with strategic thinking, leadership, and sustainable growth. His approach emphasizes the skills that architecture professionals need today to successfully navigate complex business environments, lead multidisciplinary teams, and create greater impact within their organizations and practices.
For this session, Jerónimo will share practical insights into the financial challenges architecture firms commonly face and the strategic decisions that can strengthen long-term performance and resilience in an increasingly competitive market.
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