¿Tu marca está en decadencia o sabe a dónde va?
Transformando clientes en creyentes
Afirmaba Andy en una entrevista que mejor que predecir el futuro es crearlo y en un 2020 como el que estamos viviendo este titular podría aplicarse a muchas cosas. Se ha generado una nueva dimensión para el mundo de las marcas en el que la relación con el consumidor ha cambiado y para las marcas esto implica una oportunidad, pero a la vez una responsabilidad.
Los clientes se movilizan cuando las marcas se comprometen. Y los ejemplos en los que marcas inspiran el cambio, no dejan de crecer. Además, somos testigos del crecimiento y desarrollo de empresas que incorporan en su modelo de producción y negocios la meta de incorporar, mejorar a evolucionar: Liderazgo, equipos, valores, ética, sostenibilidad, compromiso, medio ambiente, beneficios, impacto, nuevas tecnologías, creyentes, mujer, experiencia, amor, diversidad.
Te invitamos a conocer de la mano de Andy Stalman y sus invitados las nueva era de la gestión de las marcas gracias a “TOTEM, transformando clientes en creyentes”, uno de los libros más vendidos en Marketing desde su lanzamiento.
Agenda:
18:30 Bienvenida
18:35 TOTEM, Transformando Clientes en Creyentes
19:00 Mesa Redonda
19:20 Q&A
Our speakers
Co-Founder. CEO. TOTEM Branding
With more than 27 years of experience, Andy is one of the leading experts in Branding globally and has been dubbed "Mr. Branding.”
With expertise in Corporate, business, brands and identity strategies and development, he has developed iconic and successful projects in more than 25 countries.
Currently a co-founder and Managing Director of TOTEM Branding. Global thinkers and doers. 40+ Countries. A combined 40+ years of experience 190+ brands transformed.
Executive Director of Admissions at IE University
Miguel Costa is currently Executive Director of Admissions at IE University and full time professor of Marketing at IE Business School in Madrid. After 10 years in graduate admissions, Miguel played an active role in the foundation and further development of all undergraduate programmes at IE University.
Miguel is also Board member of the Council of International Schools (CIS).
Fnac Marketing and Communications Director
Named one of the15 most influential people of Spanish-language in digital marketing 2019 amongst more than 10,000 candidates, Beatriz has more than 20 years of professional experience in Marketing, 12 of which I´ve been the Marketing and Communications Director for leading brands, and been a member of the Management Committees of them.
Director of Innovation, Education and Investments at World Tourism Organization (UNWTO)
Natalia Bayona leads the innovation, education and investments strategy of UNWTO, the UN specialized agency for the promotion of sustainable tourism. With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO, has introduced entrepreneurship and education as key factors for tourism and development.
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