Who Controls the Story? AI, Entertainment and the Battle for Influence - Toronto
IE University Exclusive Masterclass.
Join us for an engaging masterclass with Maria Valenzuela, Associate Professor at IE University and a seasoned international media executive with more than 25 years of experience in content production, distribution and digital strategy.
Having held senior leadership positions at Sony Pictures Iberia, Movistar Plus+ International and Huawei Technologies, Maria has worked alongside global industry leaders including Netflix, Amazon, Disney, HBO, France Télévisions and ZDF. Over the course of her career, she has led high-stakes negotiations and delivered more than $2 billion in enterprise sales.
In this timely session, Maria will explore how artificial intelligence is transforming the entertainment industry, influencing the stories we consume and reshaping who holds creative and commercial power. Attendees will gain valuable insights into the evolving relationship between technology, media and global influence.
Our speakers
Associate Professor at IE University
Accomplished Media Executive with a passion for technology, entertainment business models, glocal management, digital humanistic thinking and with a verifiable track record across industries and international markets. Reputed Television and US Studio executive with demonstrable abilities on developing new digital entertainment offerings and driving new business models.
Share event
