Keys to secure a Career in Marketing & Communications: Learn from Industry Leaders & IE Alumni

This event offers an enriching conversation between industry experts and IE University alumni, exploring how academic programs equip students with the skills needed for professional success in today’s competitive marketing and communications landscape.

Through real-world insights and personal experiences, industry leaders and alumni will discuss the latest trends, the challenges professionals face, and the opportunities that arise in this ever-evolving field. The session will also highlight how IE University’s innovative approach prepares students to thrive in diverse roles across marketing, branding, digital strategy, and corporate communications.

Attendees will gain a deeper understanding of the industry’s demands, the value of an IE education, and the career paths available to future marketing and communications professionals.

Our alumnis will be:

• Marina Beer: Marketing professional with 16 years of Marketing experience in fast-paced and competitive markets. Combines theory and practical application to react quickly and confidently to new challenges. With high adaptation capacity, engagement, and passion for learning, built a fast-developing career both in large enterprises and consulting. Team player with strong interpersonal and communication skills who values collaboration, different opinions, and multicultural teams. Leads and is personally involved with Diversity & Inclusion projects.
• Federica Ilaria: Multilingual international executive with 17+ years of experience across consulting, e-commerce, media, technology, and transformation. My career bridges the precision of Bain & Company and Jakala with the creative power of WPP and Havas, and the entrepreneurial scale of WAM Global and SilverPush. I specialize in leading complex evolution processes across luxury, fashion, and retail—industries where brand, experience, and strategic innovation are central to growth.
  
  
  

Our industry expert: 

• Alberto Barreiro: Strategist, artist and professor focused on making irresistible the transition towards better ways of understanding businesses and creating value, so we, together, can leave our world slightly more beautiful, meaningful and kind than we found it.