Home Conferences & Master classes Branded Content for High Impact Online Storytelling

Branded Content for High Impact Online Storytelling

Brand Identity and storytelling foundations to create high impact campaigns that are emotionally engaging, stimulating or surprising

AIMED AT Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 8th April 2021
TIME 11:00 - 12:30 (GMT +02:00)
Branded Content for High Impact Online Storytelling

The world´s attention is ever more focused on online content. We are bombarded by images, videos and text at an ever-increasing rate, on multiple platforms and devices, and practically 24 hours a day. It would seem an impossible goal for Brands to break through this level of noise. And yet somehow, the cleverest and most dynamic advertising solutions are being created online, with budgets that range from meager amounts to millions, and that when done effectively, can reach millions and millions of users through disruptive and surprising content that tells their Brand Story.  

We invite you to join our Online Master Class "Branded Content for High Impact Online Storytelling” taught by our top IE professor Brian Hallet.  

This will be a highly interactive session in which you will learn how to examine the process of Branded Content Creation through Storytelling and analyze real-life examples. 

Brian is a professional photographer with more than 20 years of experience. He founded the Big in 2002 with the goal of telling Brand Stories that break through and has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, ESPN amongst many others. As a photographer Brian specializes in Celebrity Portraiture and Advertising Photography. 

Our speakers

Professor, Entrepreneur and Photographer

Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.