Home Conferences & Master classes BUSINESS OF DESIGN SERIES: How to win work, The Architects & Designers Guide: Jan Knikker

BUSINESS OF DESIGN SERIES: How to win work, The Architects & Designers Guide: Jan Knikker

Welcome to our Business of Design lecture series!

AIMED AT Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Local events
DATE 20th January 2022
TIME 18:00 - 20:00 (GMT +01:00)
LANGUAGE English
BUSINESS OF DESIGN SERIES: How to win work, The Architects & Designers Guide: Jan Knikker

In this free three-part lecture series we will be exploring themes that are taught within our Master in Business for Architecture and Design (MBArch). The MBArch is a program that looks at enabling architects and designers to become better managers, business developers and entrepreneurs.

This year we will be focusing the Business of Design series on how to improve the marketing, public relations and communications strategies that architects and designers should build for their firms. We are bringing three experts with different backgrounds in the field that will share their experiences and help you gain a better idea of what you need to succeed at building that strategy.
 

BUSINESS OF DESIGN SERIES: How to win work, The Architects & Designers Guide: Jan Knikker

Jan Knikker (Bad Soden Taunus 1972) joined MVRDV in 2008. Before this, he started his career as a journalist, and then shaped the public image of OMA for nearly a decade. As Partner at MVRDV, Jan leads the Contracts, Business Development and Public Relations efforts, forming a client-oriented, fast, and strategic studio that includes a strong visualisation team. He leads MVRDV’s branding efforts and has overseen the practice’s rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism.

Jan Knikker will be presenting his new book: "How To Win Work: The architect's guide to business development and marketing”. The book explains all aspects of PR and Business Development for architects through anecdotes, general information, and a list of practical tips in each chapter. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architecture office.

Our speakers

Partner at MVRDV

Jan Knikker (Bad Soden Taunus 1972) joined MVRDV in 2008.  As Partner at MVRDV, Jan leads the Contracts, Business Development and Public Relations efforts, forming a client-oriented, fast, and strategic studio that includes a strong visualisation team. He leads MVRDV’s branding efforts and has overseen the practice’s rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism.