Consumer trends that are shaping the future for a post-pandemic world
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In this session we will discover 8 key trends that are changing how consumers interact with brands and companies after the disruption of the pandemic.
About the speaker :
Jaime Veiga Mateos started his career as an R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered Market Research when qualifying fabric softener formula (Lenor) to be launched in Russia, EasterN Europe and Saudi Arabia.
He then moved to Madrid to be in P&G Market Research Department, where he studied the shopper's behaviour and became familiar with many research techniques. He was promoted to Manager, responsible of all the Market Research of beauty and Gillette categories in Spain.
In 2009 he was assigned as a Market Research Senior Manager in Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he took the position of Shopper Marketing Senior Manager, where he’s an expert on the shopper, working closely with the sales teams and key distributors.
We look forward to seeing you there!
Academic director IE- HST school – Master in Market Research and Consumer Behavior
IE Associated Professor in the Marketing area since 2010, teaching in more than 10 programs (Market Research, Consumer Behavior). 14 years at Procter & Gamble, different roles and locations
Process Engineer / Product Research (Brussels- Belgium)
Market Research manager (Madrid- Spain)
Senior Manager – Market research (Geneva- Switzerland)
Shopper Marketing (Madrid- Spain)
Since 2015, Johnson & Johnson (Southern Europe + France) as Head of Consumer Business Intelligence