Data-Driven Marketing
Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni
Why is it important for a designer, a communicator, a brand manager or a marketing consultant to manage data? The importance of data in decision making is crucial, particularly in the marketing world. The transition from traditional marketing to data-driven marketing is a huge step, but a necessary one. This session will cover an overview of why data is so important in driving marketing decisions today, with various examples of top companies using data to fuel their success.
Our speakers
Academic Director and Adjunct Professor at IE Business School
Christina Stathopoulos is a thought leader in the data world, participating regularly as an international speaker and educator in the field. She has developed an advanced analytics career in tech. Most recently, after more than 5 years at Google and Waze where she led analytical studies and strategy in partnership with some of their largest advertisers, she branched off on her own as a data evangelist to launch her own data firm.