Home Conferences & Master classes Fake Brands – the importance of authenticity in a world of mistrust

Fake Brands – the importance of authenticity in a world of mistrust

Join us as we debate the past, present, and future of risk and brand management and discuss how you can apply the newest tools and methods to manage brand reputation!

AIMED AT Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 27th November 2018
TIME 17:00 - 18:00 (GMT +01:00)
LANGUAGE English
Fake Brands – the importance of authenticity in a world of mistrust

Trust is a major problem for society and companies alike. In a 2.0 world where influencers apparently have more credence than companies, businesses struggle to manage their brand reputation and at the same time achieve short-term commercial goals. Keeping focus on the brand value proposition in the long-term while taking decisions on trend-led opportunities can be a headache for marketeers.

If you are a professional who is interested in strategic communications, this talk is most certainly for you.

Join us as we debate the past, present, and future of risk and brand management and discuss how you can apply the newest tools and methods to manage brand reputation!

About the Professor Peter Boland:

With more than 30 years’ experience in senior roles in multinational companies in both the marketing and communications disciplines, Peter has worked for some of the most widely recognized global brands including Coca-Cola, Bacardi, Microsoft, L´Oréal, Telefonica, Orange, Renault, Chanel, Disney, Philips, Kraft and BMW. In addition to his management roles, Peter never abandoned his passion for the strategic planning of brands and has become heavily-involved in the field of Creativity and Innovation.

A TEDX talker, Peter is a regular speaker at conferences as well as having served as a jury member at several international and national advertising festivals such as Cannes, the Eurobest Awards and the Genio Awards.