How to Build a Co-Creation and Client-Oriented Design Firm

What does it take to build a design practice that truly listens, collaborates, and creates value with—and not just for—its clients? This session explores how business culture, team dynamics, and strategic expertise can shape the evolution of architecture firms towards more co-creative and client-centered models. 

Through a conversation between Kate Marks, Founder and Director of EvolutionHR, and Jerónimo van Schendel Erice, Academic Director of the Master in Business for Architecture and Design, we will uncover how leadership, talent development, and organizational design enable innovation and trust within creative teams. 

Speakers: 

Kate Marks, Founder and Director of EvolutionHR (7) Kate Marks | LinkedIn 

Jerónimo van Schendel Erice, Academic Director of the Master in Business dor Architecture and Design and Board Member at Circular Cities' Lab at IE School of Architecture and Design and Cofounder at Estudio Peninsula (7) Jerónimo van Schendel Erice | LinkedIn