Home Conferences IE Masterclass – SaaS Up Your SME

IE Masterclass – SaaS Up Your SME

Join us Online!

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Online events
DATE 29th July 2020
TIME 17:00 - 18:30 (GMT +09:00)
LANGUAGE English
IE Masterclass – SaaS Up Your SME

We would love for you to join for our on-line Master Class ‘SaaS Up Your SME!’ by IE Professor Joe Haslam.

Why did Unilever Buy Dollar Shave Club for $1 Billion? How did Peloton raise $1.2 billion in an IPO?  The answer is that the Subscription Economy is here. People want the Netflix and Uber experience in all aspects of their life.

At IE Business School, we have been teaching that all businesses are SaaS businesses on the Owners Scaleup Program since 2018. However, SMEs have been slow to embrace a strategy that requires them to make a big bet on catching an exponential wave.

Join Professor Joe Haslam for an IE Exponential Learning Webinar as we discuss options for SMEs in a time of Covid-19. Learn why competing on experience is the new frontier of competition. Why the real work begins after the sale... 

Our speakers

Co-founder and Chairman of hot.co.uk

Professor Joe Haslam is the Executive Director of the Owners Scaleup Program at IE Business School in Madrid, Spain. This is a program specially designed for small and medium sized companies that want to scale. He is also the presenter of the High Impact Online Program “Scaleup! How to Successfully Manage Growth” and the Academic Director of the Global Scaleup Program, a joint course offered by IE with the American University of Beirut.