Martech Summit: Unleashing the Power of Technology in Marketing
Participate remotely in a one-day conference celebrated in Madrid through a Livestream
Martech Summit: Unleashing the Power of Technology in Marketing
Join us for the Martech Summit, a one-day conference dedicated to exploring the transformative impact of new technologies in the marketing field. Hosted by IE University, the Martech Summit is designed to explore how advancements in AI, automation, data analytics, and other cutting-edge technologies are reshaping the marketing landscape.
The event will be celebrated at the IE Tower, one of our campuses in Madrid. However, we understand that not everyone may be able to join us in person. That's why we're excited to offer you the opportunity to participate remotely from Colombia, Central America, Dominican Republic, and Venezuela.
Don't miss the chance to learn from the experts, connect with industry leaders and expand your network!
Event details:
- Date: Wednesday November 15, 2023
- Time:
- 11:00 AM – Central America
- 12:00 PM – Bogotá and Panamá
- 01:00 PM – Dominican Republic and Venezuela
- Venue: Live Streamed @YouTube
Agenda:
Success Case - Leticia Montenegro -Head of CRM Spain and Portugal at L’Oreal
Moderator: IE Professor, Pedro Moreno de los Rios
- Cristina Carranza – Head of Global Sales at GGTech Entertainment (before Account Director at Twitch&Amazon)
- Diego Nishimura Oropeza – Analytics & AI Manager at Hogarth
- Simon Philip Rost – Chief Marketing Officer at General Electrics Healthcare
- Bárbara Ozores – Industry Head of Beauty and CPG at Google
Our speakers

Global Business Development/ Communications and Marketing/ Reinventing Education
Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.

Marketing Executive for GE Healthcare‘s Digital Health & Artificial Intelligence Portfolio
Simon Philip has over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales. He established himself as an expert in Marketing, Strategy and Sales working for GE and for the boutique management consulting firm Daemon Quest, now part of Deloitte.

Manager & Program Specialist, Marketing, Communication & Media
Manager & Program Specialist , Marketing, Communication & Media Pathway
Head of CRM Spain and Portugal at L’Oreal
Head of CRM Spain and Portugal at L’Oreal
Head of Global Sales at GGTech Entertainment
Head of Global Sales at GGTech Entertainment
Analytics & AI Manager at Hogarth
Analytics & AI Manager at Hogarth
Industry Head of Beauty and CPG at Google
Industry Head of Beauty and CPG at Google
Senior Marketing Director for Americas West, South and Latin America at Apple
Senior Marketing Director for Americas West, South and Latin America at Apple
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