Home Conferences Martech Summit: Unleashing the Power of Technology in Marketing

Martech Summit: Unleashing the Power of Technology in Marketing

Participate remotely in a one-day conference celebrated in Madrid through a Livestream

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Online events
DATE 15th November 2023
TIME 12:00 - 14:00 (GMT -05:00)
LANGUAGE English
Martech Summit: Unleashing the Power of Technology in Marketing

Martech Summit: Unleashing the Power of Technology in Marketing

Join us for the Martech Summit, a one-day conference dedicated to exploring the transformative impact of new technologies in the marketing field. Hosted by IE University, the Martech Summit is designed to explore how advancements in AI, automation, data analytics, and other cutting-edge technologies are reshaping the marketing landscape. 

The event will be celebrated at the IE Tower, one of our campuses in Madrid. However, we understand that not everyone may be able to join us in person. That's why we're excited to offer you the opportunity to participate remotely from Colombia, Central America, Dominican Republic, and Venezuela.  

Don't miss the chance to learn from the experts, connect with industry leaders and expand your network! 

 

Event details:  

  • Date: Wednesday November 15, 2023 
  • Time:  
    • 11:00 AM – Central America 
    • 12:00 PM – Bogotá and Panamá 
    • 01:00 PM – Dominican Republic and Venezuela 
  • Venue: Live Streamed @YouTube 

 

Agenda:

Success Case - Leticia Montenegro -Head of CRM Spain and Portugal at L’Oreal

Moderator: IE Professor, Pedro Moreno de los Rios 

  • Cristina Carranza – Head of Global Sales at GGTech Entertainment (before Account Director at Twitch&Amazon) 
  • Diego Nishimura Oropeza – Analytics & AI Manager at Hogarth
  • Simon Philip Rost – Chief Marketing Officer at General Electrics Healthcare 
  • Bárbara Ozores – Industry Head of Beauty and CPG at Google 

 

Our speakers

Global Business Development/ Communications and Marketing/ Reinventing Education

Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others. 

Marketing Executive for GE Healthcare‘s Digital Health & Artificial Intelligence Portfolio

Simon Philip has over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales. He established himself as an expert in Marketing, Strategy and Sales working for GE and for the boutique management consulting firm Daemon Quest, now part of Deloitte.

Manager & Program Specialist, Marketing, Communication & Media

Manager & Program Specialist , Marketing, Communication & Media Pathway

Head of CRM Spain and Portugal at L’Oreal

Head of CRM Spain and Portugal at L’Oreal

Head of Global Sales at GGTech Entertainment

Head of Global Sales at GGTech Entertainment

Analytics & AI Manager at Hogarth

Analytics & AI Manager at Hogarth

Industry Head of Beauty and CPG at Google

Industry Head of Beauty and CPG at Google

Senior Marketing Director for Americas West, South and Latin America at Apple

Senior Marketing Director for Americas West, South and Latin America at Apple