Masterclass Beijing - Engaging your audience with powerful presentations using Neuromarketing

IE is one of the leading European higher education institutions, whose belief in innovation, diversity with more than (92% of international students) and entrepreneurship is an integral part of its drive towards academic excellence. Our learning model puts students at the centre, is eminently practical and ensures that they acquire not only the technical know-how but also the mindset and interpersonal skills that are essential for a successful future leader. With its centrally located Madrid campus, international student community, and dynamic learning environment, IE is the perfect place to develop your career.

We would love for you to join us in Beijing for our Master Class in Engaging your audience with powerful presentations using Neuromarketing by Javier Chico.

Steve Bezos banned presentations in meetings. Why?

30 million presentations are delivered everyday worldwide but most of them fail to connect with their audience. That is because they don't speak the same language that your audience's brain does.

Presentations are commonly used in internal and external communication and becoming an expert delivering presentations that persuade and convince your audience, is a must. Many recruiters and managers are seeking this vital skillset in candidates for the best positions.

In this Masterclass you will learn why current presentation techniques, inherited from the past, don't work in today's frenetic business world. You will learn the trends and techniques to apply in your next presentation to engage and persuade your audience like never before!

About the Speaker:

Javier is an IE Professor, serial entrepreneur and, above all, crazy about presentations, design and visual communication in all shape and forms, and public speaking. He leads the Pitching Department at CBRE Spain (#1 Real Estate consultancy firm) defining the strategy, preparation and delivery of strategic sales pitches with Millions of Euros at stake.

He has spent the last 10 years training professionals of all sectors on how to deliver presentations that make a difference, are memorable, impact their audience minds and wow the audience. His methodology uses analog brainstorming, modern design principles, neuromarketing techniques and visual communication.

As a serial entrepreneur, Javier has founded 2 tech-startups. VisualBox, a visual communication service that helps companies generate more engagement. VisualBox became Venture Lab Finalist and Spain Startup Finalist; and StreamGPS (The B2B Periscope), a geotracked video streaming service that provides live streaming solutions for security, industrial, maintenance and sport.