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Survival Kit for Start-ups

Join us for a Face to Face event in Dubai!

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 3rd February 2022
TIME 19:00 - 20:30 (GMT +04:00)
LANGUAGE English
Survival Kit for Start-ups

It does not matter how many resources you have, if you do not know how to use

them, it will never be enough’.

Professor Lucia Egea will lead us in a discussion about the importance of cash flows in starting a new venture. Through a very practical workshop, she will develop the sandwich or toast theory and provide some clues to better understand the impact over cash flows when managing the company’s receivables, payables, and inventories. Even though cash flow statement provides key information to assess what is really happening with our startup, most entrepreneurs focus only on the income statement.

Professor Egea will share with the audience her experience in helping early-stage entrepreneurs over the past 5 years.

Our speakers

IE Professor

Lucía Egea possesses more than 20 years of international experience at C-level in EdTech, Finance, Business Development and Audit. She has lead teams across the value chain: FMCG, Pharma, Retail, Telecom, Manufacturing, Consulting and Education domains. IE Faculty since 2008.