Nonmarket Strategy: Thinking Beyond Markets
Join us as we explore how companies engage with their political, societal, and natural environments to create competitive advantage.
This master class introduces students to a new and exciting area of management: nonmarket strategy. Nonmarket strategy is about how companies engage with their political, societal, and natural environments to create competitive advantage. Through the discussion of several real-life examples, participants will learn how to think more strategically about issues such as corporate social responsibility and sustainability, and experience what it is like to be in the classroom at IE, especially our new STRATEGIC MANAGEMENT specialized track. We are still accepting applications for January 2021 and September 2021, so join us for this class to learn more about this admissions process as well!