One Player, One Digital Twin: The Future of Data-Driven Football Performance
Conference/Forum
One Player, One Digital Twin
Organized by IE University, IE New York College, and Atlético de Madrid Academy, and under the Patronage of the Spanish Embassy in Kazakhstan, this event explores how data, technology, and digital twins are transforming the future of football performance.
Bringing together perspectives from the worlds of sports, technology, and education, the session will examine how player data can be used to build increasingly sophisticated digital representations of athletes, enabling teams to better understand performance, optimize training, support decision-making, and unlock new approaches to player development.
One Player, One Digital Twin offers a forward-looking conversation on the convergence of football and technology, and on how data-driven innovation is reshaping the way we understand and enhance human performance in elite sport.
Agenda
17:00 – 18:00 | Welcome Cocktail
18:00 – 18:15 | Institutional Welcome
Opening remarks by:
H.E. Luis Francisco Martínez Montes
Ambassador of Spain to Kazakhstan
Javier González Beaumont
Project Manager at Atlético de Madrid Kazakhstan
18:15 – 19:30 | Round Table Discussion
The round table will bring together experts from football, technology, and digital innovation:
Adrián Quiles Colmenero
Physical Preparation Manager (U8–U14 & F11 Academy) | F7 Methodology Coordinator – Atlético de Madrid Academy
Antonio Cantalapiedra
Deep Tech Founder & CEO @GeoReplica | Digital Twins, Agentic AI | IE Professor and Researcher
The event will be moderated by:
Andrea Coppola
IE Managing Director Italy, SEE & Central Asia
Our speakers
CEO of geoReplica/Serial entrepreneur/Business School Professor/Investor/C-Level founding team @mytaxi
Energetic leader known for ability to envision and create successful outcomes in complex situations. Diverse industry and functional expertise with commitment to driving sales, profit and market share growth. Effective strategic planner who builds brands while developing new business opportunities that increase revenues. Identify high impact opportunities for developing breakthrough consumer insight and loyalty programs. A passion for excellence, creativity, customer focus.
Physical Preparation Manager (U8–U14 & F11 Academy) – Atlético de Madrid Academy
Adrián Quiles is Head of Physical Preparation and Athletic Development (U7–U14) at the Atlético de Madrid Academy and Physical Trainer for its U14 High Performance team. He holds a PhD in Physical Activity and Sports Sciences from Universidad Autónoma de Madrid. His research focuses on football training and players’ long-term development and performance, combining scientific insights with daily practice in youth football.
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