Home Conferences & Master classes Rediscovering the Spirit of the Silk Road: From Marco Polo to Trump

Rediscovering the Spirit of the Silk Road: From Marco Polo to Trump

Master Class

AIMED AT Master Degrees
EVENT TYPE Conferences & Masterclasses
AREA Business & Management
SPECIALTY Business Management
DATE 11th September 2019
TIME 18:45 - 20:15 Local time
LANGUAGE English
EVENT FORMAT Face to face
Rediscovering the Spirit of the Silk Road: From Marco Polo to Trump

The Silk Road is the name given to the vast communication network that connects Europe with China and the Far East. It is the oldest and most emblematic international trade road in the world, dating back to at least two thousand years ago.

The Silk Road has played a key role in the History of the world, from an economic, militar and political viewpoint. The Road was so important to link the East and the West, that the interruption of the communications between China and Europe triggered the Age of Discoveries, leading to the discovery of America.

In this lecture we will explore the origins and historic evolution of the Silk Road, mentioning the most relevant landmarks that have contributed to shape the History of Europe and America. We will also study Marco Polo, perhaps the person most identified with the Silk Road.

The lecture will be also an excuse to explain the geographic coverage of the modern Silk Road, and to present the current “world economic order”, describing the major players in the global arena, discussing the emergence of China, and its influence not only on Asia and Europe, but also in the Pacific Rim, with clear significant consequences for Latin America.

Putting the focus on geographical and historical aspects, from the perspective of a young 17-year old Marco Polo, this lecture is ideal to cover subjects in the fields of geography and global History since the Middle Ages to the XXI century.

Our speakers

Professor at IE Business School

Professor at IE Business School since 1992 where he has been teaching courses in different subjects in the field of marketing and economics. Between 2000 and 2014 he developed his career within the Telefónica group and then he moved to become International Sales Director, Head of Government and Health sector at Telefónica LatAm.