Sport Management after COVID Outbreak

It is very possible that the COVID outbreak has transformed sport management. The comfort zones disappeared in the sport ecosystem and nothing will be the same. Fans had to learn how to live a new life with limited sport activity and managers were faced by new priorities which required a new mindset. Athletes struggled to stay relevant and generate attractive content while brands went through a reinvention process. Finally, media properties did have stories to share with their readers/viewers. But every change leaves interesting lessons.