The Importance of Intrapreneurship: The Necessity of Corporate Innovation to Remain Relevant by Christina Mueller
An introductory presentation to IE University, our teaching methodology and our programs with time for questions
Having one good idea is not enough: >50% of Fortune500 Companies since 2000 are simply gone. With fast paced technology changes and a socio-demographic shift in consumer demand towards sustainability, existing corporates are increasingly under pressure to reinvent themselves to stay competitive. In this Master Class we will discuss and explore the concept and discipline of intrapreneurship. We will look into examples, share thoughts and brainstorm on how to embrace the race to innovate.
Dr. Christina Mueller is an Adjunct Professor at IE with focus in strategy, business planning, corporate venturing and entrepreneurship. She is a trained researcher and scientist who became an entrepreneur, commercializing a piece of fundamental research. By doing so Mrs. Mueller gained invaluable experience running all operations and major functions of the startup for several years.
Within the corporate world, she has been working in strategy, business planning & corporate development and strategic project & program management roles. Currently she is working as Director of Strategic Planning in a multinational corporation looking after the emerging Middle East and African market.
Our speakers
Adjunct Professor at IE
Dr. Christina Mueller is an Adjunct Professor at IE with focus in strategy, business planning, corporate venturing and entrepreneurship. She is a trained researcher and scientist who became an entrepreneur, commercializing a piece of fundamental research. By doing so Mrs. Mueller gained invaluable experience running all operations and major functions of the startup for several years.
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