Home Conferences & Master classes The Longtail: A Digital Transformation of Consumers

The Longtail: A Digital Transformation of Consumers


AIMED AT Executive education
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 19th January 2021
TIME 18:00 - 19:00 (GMT +01:00)
The Longtail: A Digital Transformation of Consumers

On behalf of IE Exponential Learning, we invite you to meet IE Professor of Marketing, Pedro Moreno de los Ríos, and to learn more about the current digital transformation and the effects that it implies at different levels in organisations.

Understanding digitisation is fundamental if we are to overcome the future that lies ahead. For marketers, the process of turning atoms into bits should be one to deeply understand, as it will unlock the value of an abstracted world, gaining many strategic competitive advantages in the process.

Join us and follow professor Pedro Moreno de los Ríos as he unravels the implications of such a technological revolution on all aspects of the business function, and get ready for a digital transformation that you undoubtedly have already started.

Our speakers

Digital Business & Marketing Professor

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.