Home Conferences & Master classes The right strategy for an effective Digital marketing campaign

The right strategy for an effective Digital marketing campaign

Why a right strategy is so important in digital marketing?

AIMED AT Master Degrees
EVENT TYPE Conferences & Masterclasses
AREA Marketing & Communications
SPECIALTY Analytics
DATE 3rd December 2019
TIME 18:00 - 19:00 (GMT +01:00)
LANGUAGE English
EVENT FORMAT Online
The right strategy for an effective Digital marketing campaign

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.Federica Ilaria Fornaciari is an Italian-American professional, Digital Strategy Director in Havas Media Group in Spain, former Bain consultant and alumni of IE Business School (International Master in Business Administration ’13). Grew imprinted by Italian and American cultures, she achieved a Bachelor Degree in Business Administration at Luiss Business School in Roma (where she collaborated with various international project related to digital transformation) and a Master in Marketing at Bocconi University. Her professional career was always related to digital, in a first moment as a consultant in Value Lab Jakala, then working into companies such as Yoox Net a Porter, and in Bain (with a strong focus in fashion and luxury industry). After this drill down into digital business she shifted into digital communication when she joined WPP Italy (Digital Director of MediaCom and CDO of VMLY&R). After the experience in WPP, Federica has now joined Havas Media Group in Spain (one of the biggest communication group of the country) as Digital Strategy Director.

Our speakers

Alumni

Federica Ilaria Fornaciari is an Italian-American professional, former Bain consultant and alumni of IE Business School. Her professional career was always related to digital, as a consultant in Value Lab, Yoox Net a Porter and in Bain, then moving into the marketing and communication industry joining WPP Italy. Federica has now joined Havas Media Group in Spain as Digital Strategy Director for Madrid, Barcelona and Valencia offices.