The Science of Habits: How they form, how they break and why companies should strive to have their customers form them
Join us in this Master Class with Guy Champniss, IE University faculty. Followed by a networking cocktail!
COVID turned our daily routines upside down, and there is every possibility that many of those changes may never be reversed. Why? Because they were habits.
Habits are a unique form of behaviour, and far more prevalent than we realise - research estimates that 50% of our daily behaviours are driven by habit.
In this session, Guy will discuss why habits are so interesting as a type of behaviour, how they form, why COVID was so effective at disrupting them, and why habit formation can provide a strategic advantage for a business.
We have invited the wonderful Guy Champniss, IE University faculty, to welcome back our in-person events and start our return to events with a great session. Not to be missed, see you there!