Home Conferences & Master classes 2 for 1: A Neuromarketing Master Class & GMAT Workshop - Chicago

2 for 1: A Neuromarketing Master Class & GMAT Workshop - Chicago

Join us for this unique opportunity in Chicago

AIMED AT Master Degrees
EVENT TYPE IE Informative Sessions
AREA Business & Management
SPECIALTY Business Management
DATE 16th September 2019
TIME 18:00 - 20:30 Local time
LANGUAGE English
EVENT FORMAT Face to face
2 for 1: A Neuromarketing Master Class & GMAT Workshop - Chicago

 2 for 1: A Neuromarketing Master Class + GMAT Workshop!

NEUROMARKETING 101

This class will delve into the Neuromarketing’s core practices with the goal to not only introduce you to this up-and-coming marketing technique but offer you practical knowledge that you may bring to your teams and companies. By taking you through real world cases and consumer research, Professor Veiga will share Neuromarketing’s current capabilities and its impactful potential in the future digital market. This practical, case-based class will be followed by a free GMAT Workshop from the Admit Master team.

 

Here are some of the questions we will be examining:

What is Neuromarketing?

Why is it growing in popularity?

What are the most impactful learnings of Neuroscience that can be applied to Marketing?

What tools are used in Neuromarketing?

What type of information do these tools give us?

When and where should these tools be utilized?

Which examples can we use as outlines to optimize our own Marketing strategies?

What is going to come next?

 

GMAT Workshop with the Admit Master

During this fun and engaging GMAT workshop, taught by an experienced Admit Master trainer with over 15 years of experience, you’ll discover test preparation strategies that will help you study efficiently, save time, and achieve a high GMAT score in just 2-3 months.

 

Event Schedule

6:00 PM - 7:30 PM     Neuromarketing 101

7:30 PM – 8:30 PM     GMAT Workshop

 

ABOUT OUR SPECIAL GUESTS: ADMIT MASTER & JAIME VEIGA

 

Jaime Veiga

IE Academic Director & Head of Strategic Insights for Johnson & Johnson

Jaime Veiga has developed his career in the FMCG and pharma sectors over the 20 years. His work has delved into product development, R&D, consumer behavior, market research and Marketing, in companies such as Procter & Gamble and Johnson & Johnson.

His passion lies at truly understanding what drives our behaviors … which is also his current job, as Head of Strategic Insights for Southern Europe at J&J. He completed his degree in Psychology and decided to pursue his passion for teaching alongside his professional work. 

Since 2015, he has been the Academic Director of the Master in Market Research and Consumer Behavior at IE. Jaime teaches in both Master and Executive programs areas related to Consumer Behavior.

Our speakers

Academic Director at IE School of Human Sciences and Technology / Head of Insights & Analytics at J&J Sou

Jaime Veiga es profesor asociado de IE, en el área de Marketing, habiendo desarrollado su carrera en la empresa Procter&Gamble desde el año 2000, donde ha ocupado cargos en diversos departamentos y sedes.