Home Conferences Why do you need a digital strategy in today’s convulsive business environment?   An interview with our expert professors

Why do you need a digital strategy in today’s convulsive business environment?   An interview with our expert professors

Master Class Digital Strategies for Business

PROFILE Executive education
EVENT TYPE Conferences
EVENT FORMAT Online events
DATE 12th April 2023
TIME 18:00 - 19:00 (GMT +02:00)
LANGUAGE English
Why do you need a digital strategy in today’s convulsive business environment?   An interview with our expert professors

Recently, the world has witnessed geopolitical quakes, supply chain disruptions, war in Europe, and Big Tech Giants’s bubble burst and talent drop. All of that (and more) caused technology and energy wars, increased inflation over the roof to levels unknown by most of the consumers and created even more challenges in this constantly changing world. In the midst of all these things, new technology solutions emerged bringing in new solutions and opportunities (democratizing AI with ChatGPT, offering new worlds in Metaverses, Web 3.0 promises), but also some bubbles that exploded (crypto burst in 2023, tech companies downsizing). 
 
Join our two lead professors to discuss questions such as:  
What is the role of technologies in this transformation? 
What else should we take into account, knowing that “just technology transformations” do not work?
How can Digital Strategies enable companies to become more future-ready?

Our speakers

Adjunct Professor at IE Business School

Casimiro Juanes is adjunct professor at IE Business schools, where he has for more than 7 years taught Digital Innovation and disruption, Digital Transformation and digital business models in executive MBA programs, TechMBA, Cybersecurity and Digital Innovation programs.  

With a career dedicated to IT and security of over 23 years, Casimiro is currently a Digital Transformation Driver within Group IT. 

Associate Professor of Information Systems at the University of Colorado

Ramiro was the first Academic Director of the Information Management Research Center at IE Business School.