X-Factor : Innovation & Discovery in Times of Crises
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Suddenly, momentum has stopped. It feels like a shock. You experience doubt,
anxiety and fear. What does the future hold? Will my work ever be the same?
How will things change once momentum starts up again? Am I prepared for that
future? Can I create it?
In times of crisis like the one we are currently experiencing, the human ability to adapt
seems to have no limits. While the curve of the virus has gone up, so has our learning
curve. Even before the Covid-19 pandemic, it seems that almost daily somebody
somewhere reveals a new DISCOVERY, a surprising INNOVATION or simply a NEW
WAY OF THINKING that instantaneously changes the way we live, experience and
interact with the world around us. And now, in order to survive and thrive as a species,
we are being forced to innovate, create, and invent. You immediately recognize the
disruptive people, companies and organizations that possess an amazing ability to
create the new, change the rules, and spark revolutions in habits, markets and
lifestyles. You know the kind of people I’m talking about.
Who are these PEOPLE and what makes them DIFFERENT?
What is the “X-FACTOR” they possess?
If you didn't know why it is so important for you to innovate, you probably know now.
How can I exercise the X-Factor myself right now?
● To reinvent myself
● To create a different future
● To harness the power of design, technology and storytelling i n ways that I never
● To ask the question…”what if?”
In this talk we will explore these questions:
● How is the crisis changing the way that we work?
● How can we reach and market to our customers during the crisis?
● What are the questions we should be asking right now?
● What parts of the current transformation will last after the crisis has passed?
● What will the “new normal” be like?
So, what is the X-Factor?
Join us for this exciting Master Class to discover the answer.
Professor and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.