Home All Events 2nd session - IE Academy online: Design Thinking: What can it do for you?

2nd session - IE Academy online: Design Thinking: What can it do for you?

Join us in the second session of the IE Academy

AIMED AT Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 17th December 2019
TIME 20:00 - 21:30 (GMT +08:00)
2nd session - IE Academy online: Design Thinking: What can it do for you?

If you have any problem registering through Eventbrite, please e-mail yika.zhang@ie.edu to register

*This is the second session of the IE Academy Online 2019-2020. For the other sessions from the IE Academy Online please see below. 


*The session will take place at 20.00 (GMT+8)

*You will receive instructions on how to connect a few days before the session



We would love for you to join us online for our Master Class – ‘Design Thinking: What can it do for you?’ by Professor Martha Thorne. 

Design is a word that dates from the 14th century and today it means many things to many people.  Design Thinking,  a term  invented by an architect, is often used in connection with business.   In this session, we will explore the concept of  design thinking and see some examples of how it may be applied in different fields, what are its limitations  and how it can help us unleash the power of design to tackle complex problems. 


Watch the video:  Natasha Jen: Design Thinking is Bullshit 




MARTHA THORNE is dean of IE School of Architecture and Design, one of five schools at an innovative, private university in Madrid and Segovia, Spain.  She is also executive director of the Pritzker Architecture Prize, a position she has held since 2005.   Her interests reside in the future of cities and expanding the role of  architects and designers to meet the major challenges of the 21st century.  She is passionate about the power of design to serve people, companies, and society for positive change. 

From 1996 to 2005, she worked as a curator at the Department of Architecture at The Art Institute of Chicago. In her curatorial role, she undertook research, exhibition production and collection development.   She is the author of architecture-related books and numerous articles for architectural journals and encyclopedias. 

Thorne holds a Master of City Planning from the University of Pennsylvania and a Bachelor of Arts degree in Urban Affairs from the State University of New York at Buffalo. She undertook additional studies at the London School of Economics. 


The world is in a state of constate change, and faster than ever. It’s vital to be ‘In the know’ and to continuously adapt and widen your knowledge to keep up. Let IE Academy help you develop the skills required to ensure success in the coming decade. 2020 is just around the corner. We will connect you to a world of talents and opportunities from wherever you may be.  

Through our IE Academy you will be able to:  

  • Live the “IE Experience”, networking with our professors and alumni.  

  • Receive an IE Certificate of participation if you complete all 6 sessions and the assignments/business cases required for each one.  

  • Have the opportunity to obtain a scholarship. If you complete all the assignments and obtain an IE certificate, it will grant you an exclusive 20% direct scholarship for one of our master programs starting in Spring or Fall 2020.  

  • If you complete it, you will be provided with an exclusive Executive Coaching session on career development.  

  • Fee waiver for IE Dive-In Experience, IE Weekend, and Summer School 2020 

Participate in the IE Academy for the opportunity to receive a Certificate from IE Business School and earn a 20% scholarship for the IE master program of your choice.  


Our speakers

Dean of IE School of Architecture and Design and Executibe Director of the Pritzker Architecture Prize

The awards and works:1999, The Pritzker Architecture Prize: the first twenty years (with Colin Amery; et al.); 2000, Rafael Moneo, Audrey Jones Beck Building, the Museum of Fine Arts, Houston (with Joe C Aker; Gary Zvonkovic; José Rafael Moneo); 2001, Modern trains and splendid stations: Architecture, design and rail travel for the twenty-first century; 2002 and so on.