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Brainfluence: how our unconscious shapes our decisions

Join this exclusive masterclass focusing on the crossroads of neuroscience, psychology, and marketing by Sam Hernandez

PROFILE Undergraduate and Master Degrees
DATE 21st February 2024
TIME 18:00 - 20:00 (GMT -04:00)
EVENT FORMAT Face to Face events
Brainfluence: how our unconscious shapes our decisions

This master class is tailored for ambitious minds: In this dynamic session, we demystify the psychology of consumer behavior and its strategic application in the business realm. Be prepared for an immersive experience with an IE professor for Cognitive Neuroscience, Sam Hernández García, who will combine psychological insights with business acumen, providing a unique perspective on how cognitive biases can be harnessed to drive successful business strategies.

By exploring the significance of understanding consumer psychology in the competitive landscape of commerce, this master class will engage participants with case studies of businesses that have successfully leveraged cognitive biases. The consumer journey and future-proof business strategies will also be discussed and examined. The session will be wrapped up with key takeaways, direct applications in the corporate world, and a Q&A session.


  • 6 PM - 6:05 PM Welcome remarks
  • 6:05 PM - 7:00 PM Master Class
  • 7:00 PM - 7:30 PM Panel
  • 7:30 PM - 8:00 PM Networking

We encourage you to arrive between 5:30 PM and 5:45 PM so you have ample time to connect with fellow participants.