Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni
Why is it important for a designer, a communicator, a brand manager or a marketing consultant to manage data? The importance of data in decision making is crucial, particularly in the marketing world. The transition from traditional marketing to data-driven marketing is a huge step, but a necessary one. This session will cover an overview of why data is so important in driving marketing decisions today, with various examples of top companies using data to fuel their success.
Analytical Consultant, Google Spain & Adjunct Professor of Advanced Analytics & Big Data at IE
Originally from the US and has been based in Madrid for the last 7 years. She graduated from IE Master in Business Analytics and Big Data in 2016. and works as an Analytical Consultant at Google (Spain). Alongside her academic and corporate work, she is a regular conference attendee and speaker supporting women in STEM and emerging technologies.