ENTREPRENEURIAL MANAGEMENT AND THE FUTURE OF ARCHITECTURE
Master Class
If Henry Ford had asked his clients what they needed, they would have asked for "a faster horse" instead of "a car". Inventing the future requires looking beyond; that is the true essence of innovation and entrepreneurship. In the context of current transformation, applying a contemporary perspective of business and entrepreneurship is essential to expand our impact as architects and designers: to elaborate new questions and create new ways of working. Through a conversation between FLORENCIA RODRÍGUEZ, (PLOT magazine) and JERÓNIMO VAN SCHENDEL ERICE Academic Director of Architecture, we will explore how entrepreneurial management can positively transform our current notion of the architect and other related design sectors.
Our speakers
Director of the Master in Architectural Management and Design in IE School of A&D
Graduated from ETSAM in 2011 and Master in Architecture (M.Arch II) with Distinction, from Harvard University Graduate School of Design since 2016. He has worked with Cruz y Ortiz, Rafael Moneo or AS+, and is an IDEO SF CoLab Fellow 2016 (Iot & Blockchain Innovation Lab).
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