Gearing up for the future: drivers for rebounding tourism
Turin and Barcelona are two of the most successful cases of Olympic games heritage. From the summer Olympics in 1992 and Winter Games in 2006 two barely unknown cities discovered a touristic potential and reborn in a new vocation.
While the global pandemic has brought tourism to a halt, there is an opportunity to rethink and repurpose strategic plans with a focus on long term sustainability.
In this live event we will discuss the drivers for the tourism rebound in these two key European cities.
Director of Innovation, Education and Investments at World Tourism Organization (UNWTO)
Natalia Bayona leads the innovation, education and investments strategy of UNWTO, the UN specialized agency for the promotion of sustainable tourism. With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO, has introduced entrepreneurship and education as key factors for tourism and development.
Researcher at University of Turin
Damiano Cortese is PhD in Business and Management, Researcher and Lecturer at Department of Foreign Languages, Literatures and Modern Cultures, University of Turin (IT). He is Visiting Research Fellow at Darden School of Business, University of Virginia (USA), Visiting Professor at Abat Oliba CEU (ES) and Visiting Lecturer at University of Gastronomic Sciences (IT).
Manager Marketing and Promotion at Turismo Torino e Provincia
Marcella Gaspardone has worked in the sector of tourism all her life. She was the managing director of Torino Convention Bureau from 2003 to 2010, she was nominated president of Meet in Italy (the association of Italian meeting destinations) in 2006. After the merger between Torino Convention Bureau and Turismo Torino e Provincia she has become the Marketing, PR and Convention Bureau Manager of Turismo Torino e Provincia (the tourist board of the city of Torino and its metropolitan area)
Global Commercial Capability Manager, PETRONAS Lubricants International & Travel Blogger
Deborah has worked for over 20 years in Marketing, Commercial Strategy, Digital Innovation and Corporate Learning in global organisations and is a travel blogger since 2011. After living and working in 10 cities across 3 continents she moved to Turin in 2017. Passionate about her town and its region Piemonte, technology and the travel business, she created the blog Segredos da Itália where she tells the wonders of this Italian hidden gem in Portuguese.