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How Good UX Can Turn Companies into Unicorns

Masterclass Digital Marketing Social Media and Analytics: An Omnichannel Strategy

AIMED AT Executive education
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 14th September 2021
TIME 18:00 - 19:00 (GMT +02:00)
LANGUAGE English
How Good UX Can Turn Companies into Unicorns

On behalf of IE Exponential Learning, we invite you to meet IE Professor of Marketing, Pedro Moreno de los Ríos, and to learn more about the importance of good UX Design.

We all have heard about the importance of good User Experience, but what does that mean? What does good look like? And more importantly, how is it connected to unicorns? The basis for any platform start-up valuation by investors begins with an assessment of their monthly or daily user activity.

Join Prof. Pedro Moreno de los Rios in this webinar to learn an interesting truth about billion dollar app businesses.

Our speakers

Digital Business & Marketing Professor

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.