IMBA Skills for the Family Business: Family Entrepreneurs in Action!
Join us to find out how IE´s International MBA can help your family entrepreneurship
IE Colombia invites you to join us next Thursday, February 25th, for a virtual session with professor Cristina Cruz, in which we will discuss the importance of the entrepreneurial mindset in the family business.
The session will cover the role of the next generation in pushing the entrepreneurial drive in their families. Entrepreneurial behavior is driven by the families and succeeding in family entrepreneurship implies focusing on the members and not just on the business!
Professor of Entrepreneurship & Family Business | Academic Director, IE Center for Families in Businesss
Cristina Cruz is a full time professor of Entrepreneurship and Family business at IE University and the Academic Director of the IE Center for Families in Business.
She serves as Associate Editor of Family Business Review and is also part of the boards of several journals.
She has recently been awarded fellow of the Family Firm Institute, a recognition to individuals that demonstrate ongoing expertise and commitment to the field of family enterprise.