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IMBA Skills for the Family Business: Family Entrepreneurs in Action!

Join us to find out how IE´s International MBA can help your family entrepreneurship

AIMED AT Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 25th February 2021
TIME 09:00 - 10:00 (GMT -05:00)
LANGUAGE English
IMBA Skills for the Family Business: Family Entrepreneurs in Action!

IE Colombia invites you to join us next Thursday, February 25th, for a virtual session with professor Cristina Cruz, in which we will discuss the importance of the entrepreneurial mindset in the family business.  

The session will cover the role of the next generation in pushing the entrepreneurial drive in their families. Entrepreneurial behavior is driven by the families and succeeding in family entrepreneurship implies focusing on the members and not just on the business!  

Our speakers

Professor of Entrepreneurship & Family Business | Academic Director, IE Center for Families in Businesss

Cristina Cruz is a full time professor of Entrepreneurship and Family business at IE University and the Academic Director of the IE Center for Families in Business.  

She serves as Associate Editor of Family Business Review and is also part of the boards of several journals.

She has recently been awarded fellow of the Family Firm Institute, a recognition to individuals that demonstrate ongoing expertise and commitment to the field of family enterprise.