Home All Events Sephora Challenge by IE University

Sephora Challenge by IE University


AIMED AT Undergraduate and Master Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 12th January 2021
TIME 17:00 - 20:00 (GMT +02:00)
Sephora Challenge by IE University

Selected participants will be invited to the exclusive opportunity to experience a class like project and learn about SEPHORA’s enhanced customer experience.

On Jan 12th, 2021, participants will be presented with the “SEPHORA SPAIN: CONTINUING TO INNOVATE & ENHANCE THE RETAIL CUSTOMER EXPERIENCE” case. Irma Ugarte, Marketing and eCommerce Director SEPHORA, will join Jose Esteves, IE University Associate Dean, to give students a real-world account of the case intricacies, just like in a real IE University class.

After the presentation, they will be assigned to mixed nationality teams of bright colleagues from diverse backgrounds and start to work together. To kick-off the conversation, each team will have time with an IE alumna/us, a specialist in the case’s topic.

The teams will have one week to prepare and will reconvene on Jan 19th, 2021 to pitch in front of a Jury of Sephora and IE University Directors and Professors.

Winners for team, communication, and leadership prizes will be awarded important IE University scholarships and SEPHORA prizes. 

The sessions will be held in IE University’s WOW room, a futuristic learning space with 48 screens that comprise a digital tapestry of 45m2 shaped in the form of a “U” and with up to 200-degree vision.

Collaboratively and online. Join us for the challenge!


Our speakers

Associate Dean for MBA and TECHMBA Programs | Professor

PhD in Software – Information Systems, Universidad Politecnica de Catalunya, Spain; Master in Information Systems, Universidade do Minho, Portugal; Diploma in Business Administration, minor in financial management, Instituto Superior de Tecnologia Impresarial, Portugal; Engineer in informatics and systems, Universidade do Minho, Portugal.

Marketing & eCommerce Director SEPHORA (LVMH)

An executive with 15+ years of experience, Irma has been lucky enough to work in three industry-leading companies (P&G, Mondelez International, and LVMH) surrounded by great professionals who have inspired her and showed her the power of true teamwork.