Integrated Marketing Strategy in the Digital Age
Why planning ahead is so important in Marketing?
Most of time, efficacy is the result of good strategic planning. A good marketing strategy is at the foundation of solid brand building and good results as it allows for sustained long term growth. This masterclass will set strategy at the core of the brand plan and seek how to use analytical skills and key market and consumer insights to develop the best possible strategies and plans for their brands. Join IE School of Human Sciences & Technology’s next online master class with Professor Alicia Maria Garcia Lopez, in which we will focus on understanding the key elements of strategic planning in marketing: "Integrated Marketing Strategy in the Digital Age".
Our speakers
Professor
Alicia María García Lopez, has more than 25 years of professional experience. During these years she has worked as a Brand Positioning, Strategy and Brand Director for different multinational companies such as The Coca-Cola Company, P&G, Diageo, El País. She now works as Marketing consultant.
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