Home All Events Are you managing your customers in a smart way?

Are you managing your customers in a smart way?

What does it take to manage your customers efficiently today? Is it really possible to have loyal customers today?

AIMED AT Master Degrees
EVENT TYPE IE Informative Sessions
AREA Business & Management
SPECIALTY Business Management
DATE 26th March 2019
TIME 18:00 - 19:30 Local time
LANGUAGE English
EVENT FORMAT Face to face
Are you managing your customers in a smart way?

What does it take to manage your customers efficiently today? Is it really possible to have loyal customers today? Is loyalty profitable? Is satisfaction really that important? What are the main trends regarding customer management? How are new technologies shaping customer management? Professor will address all these topics in his “Smart Customer Management” lecture and provide you with some guidelines for managing your customers in an efficient and profitable way.

Please join us for this Master Class with Professor Ignacio, IE alumni and representatives.

Our speakers

Associate Dean of Global & Executive MBA Programs at IE Business School.

Associate Dean of Global & Executive MBA Programs at IE Business School. Worked 15 years in multinationals like Vodafone, Mars and Canon. His main asset for teaching is his experience in national and international environments in Marketing Strategy and Change Management.