Home All Events Master Class "Generative Artificial Intelligence: Your Marketing Advantage"

Master Class "Generative Artificial Intelligence: Your Marketing Advantage"


PROFILE Undergraduate and Master Degrees
DATE 14th May 2024
TIME 18:30 - 21:30 (GMT +02:00)
EVENT FORMAT Face to Face events
Master Class "Generative Artificial Intelligence: Your Marketing Advantage"

About the Master Class 

Today, data-driven AI is becoming a strategic necessity. Business transformation powered by machine learning is redefining decision-making while being able to create personalized experiences with minimal effort. In this masterclass, theoretical foundations will be explored, along with practical demonstrations, to fully understand the potential for redefining marketing processes and campaigns, thereby unlocking significant competitive advantages for the business. Join us now to explore the keys to this transformative technology.

About the speaker

Pedro Moreno de Los Ríos is a senior consultant in Digital Transformation and marketing technology, with extensive experience in large organizations (Atos, The Walt Disney Company, Ogilvy & Mather), as well as SMEs and startups. Passionate about designing relevant experiences for hyperconnected consumers, Pedro is also a doctoral candidate in communication and technology, as well as a professor at some of Europe's top universities and business schools, being an award-winning teacher for his pedagogical excellence for ten years. He currently serves as Director of the IEU Tech Lab.


18h30 – 19h00 : Welcoming attendees

19h00 – 20h30 : Master Class 

20h30 – 21h30 : Networking Drink

Our speakers

Digital Business & Marketing Professor

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.