Money Heist: A storytelling success
How the power of storytelling helped an international crime story go viral
A Dali mask, red coveralls, and names of cities have little meaning independently. Combined, these elements in the internationally acclaimed Netflix Series, Money Heist, transformed into symbols. This binge worthy series became a global phenomenon, but it did not start out that way.
What is it that made this go series viral? Was it data analysis and targeted marketing? Or was there something much deeper at play?
Professor Brian Hallett believes this show became a global sensation due to its powerful storytelling through the use of imagery, symbolism, branding and exciting archetypal characters that anyone can relate to. In this workshop, we will explore the power of storytelling to drive human action, learning, adaptation and innovation. This session will analyze the power that a clever and imaginative story can have, defining storytelling as the most powerful technology that human beings possess.
ABOUT OUR SPECIAL GUEST
Brian Hallet has been an Associate Professor at IE University in Spain since 2012. His courses in Branding and Storytelling Through Image‑Making and Photography and Video Production within the Master in Visual and Digital Media, as well as the International MBA program, are renowned for their high‑energy and interactive teaching style, providing participants with the opportunity to achieve real and profound change and growth. Brian’s students have recognized him with the Award for Favorite Professor several times.
Our speakers
Professor, Entrepreneur and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.
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