Omnichannel Marketing for a positive return on Investment
We have all heard that digital marketing is cheap and effective, but that doesn`t mean you are getting the most out of it. Likes, shares, retweets, ratings and opinions are great; but are they really making an impact on the bottom line? Do they have a healthy return on your investment? Are these digital channels bringing in the necessary conversion?
Throughout this session, Prof. Pedro Moreno de los Ríos will help you understand how digital and physical channels drive higher returns, how do they integrate and what to look for when designing an integrated marketing strategy.
Digital Business & Marketing Professor
Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.