Online Master Class: The X-Factor: The Key to Innovation and Discovery
Human potential appears to be without limits.
Human potential appears to be without limits. Almost daily somebody somewhere reveals a new discovery, a surprising invention, an innovation or simply a completely new way of thinking that propels us forward instantaneously into new ways of living, experiencing and interacting with the world around us.
You know the kind of people I’m talking about.
We immediately recognise these remarkable i individuals who possess that special something that allows them to break the boundaries of human invention and ingenuity to change the world i n ways large and small. We recognize the disruptive products and companies that seem to possess an uncanny ability to create the new, change the rules, spark revolutions in markets and lifestyles.
● What is that “special something” that the most remarkable people, their organizations, companies and remarkable creations possess?
● What is the single element that allows some to ask just the right questions propelling them towards creative problem-solving?
● What are the obstacles towards open X-Factor thinking and discovery?
● How do organizations create an environment where innovation and creative problem-solving take place?
● How can you as an individual foster and grow the X-Factor in yourself and those around you?
In short, what is the X-Factor?
So, what is the X-Factor?
Join us for this exciting Master Class to discover the answer.
MEET the professor
Almost 20 years ago, Brian left the corporate consulting world to pick up a camera and tell stories with it. Brian launched The BIG i n 2003, a creative agency dedicated to Advertising and Branded Content Strategy and Production. As a well-recognized photographer & director, his passion i s to work with Clients to tell their stories through unique, high-impact campaigns.
Brian’s work has led him to work around the globe i n over 20 different countries with numerous international Brands such as Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Baume & Mercier, Hyundai, BMW, Pantene and Wella amongst many others. His experience i n the Americas, Europe and Asia as an organizational insider as well as external consultant have given him insight into Brand Identity, Consumer Behavior, Market Identity and Emerging Trends in Digital Media.
Brian has been an Associate Professor in Advertising, Branded Content Creation, Film-making and Photography at IE since 2012. Brian’s students have recognized him with the Award for Favorite Professor several times.
To see Brian’s still and motion work www.brianhallett.com
To check out THE BIG www.thebig.es
The Master Class will take place in our IE cutting edge wow room. Once you register, we will send you the link to connect to the live session.
Professor and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.